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About Amir Salihefendic
Amir Salihefendic, founder and CEO of Todoist, developed the productivity tool during university as a side project and later launched Twist in 2017. He leads a remote-first team across 39 countries, focusing on creating impactful, simple tools for global life organization.
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Amir Salihefendic is the founder and CEO of Todoist, a leading productivity tool that he initially developed as a personal side project while juggling multiple jobs and a full course load at university. His creation grew from a simple personal project into a globally recognized productivity platform. In 2017, Salihefendic expanded his portfolio by launching Twist, a second product designed to enhance workplace communication. He manages a diverse, remote-first team consisting of 93 individuals from 41 nationalities, spread across 39 countries and 75 cities. Salihefendic is dedicated to fostering a company culture that has a lasting impact on the world, aiming to create a future where jobs are borderless and individuals can focus on their passions without distractions. He is committed to empowering people with straightforward, effective tools that simplify life organization. Unlike many entrepreneurs, Salihefendic has no exit strategy, focusing solely on his mission to simplify complexity and catalyze success on a global scale.
About Doist
Doist, founded in 2007, offers the productivity app Todoist and the asynchronous collaboration tool Twist. The company operates with a remote-first model and maintains high employee retention without relying on VC funding.
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