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Matthew Kershaw is a VP of Commercial Strategy with a 20-year background in digital media, specializing in AI and data science applications in business.
Title: VP Commercial Strategy
Matthew Kershaw holds the position of VP Commercial Strategy. In this role, he is responsible for overseeing the development and execution of strategic commercial initiatives. His experience and expertise in commercial strategy enable him to drive substantial growth and innovation within the company.
20-Year Background in Digital Media and Content Strategy
Matthew Kershaw has a robust 20-year background in digital media and content strategy. His extensive experience in this field has equipped him with deep insights into the evolving digital landscape. Throughout his career, he has successfully developed and implemented digital strategies that enhance content delivery and maximize audience engagement.
Developed Commercial Programmes for Leading Brands
Matthew Kershaw has been instrumental in developing commercial programmes and services for high-profile clients, including LG Mobile, Barclays, Shell, Audi, and Samsung. His ability to create tailored commercial strategies has helped these companies effectively reach their target markets and achieve their business objectives.
Leadership at MTV Digital Initiatives
As the Head of Digital at MTV, Matthew Kershaw oversaw the launch of numerous services. Notably, he managed the launch of MTV's first streaming on-demand video platform and successfully integrated mobile and social channels. His leadership in these initiatives significantly enhanced MTV's digital presence and user engagement.
Education in AI and Data Science
Matthew Kershaw holds certificates from MIT and Codecademy in AI and data science. These credentials underscore his commitment to staying at the forefront of technology and leveraging AI to drive business innovation. He is adept at helping businesses identify opportunities created by AI and guiding AI-based ventures into new markets.
Masters Degree in Philosophy & Experimental Psychology from Oxford
Matthew Kershaw earned a Masters degree from Wadham College, Oxford University in Philosophy & Experimental Psychology. This academic background provides him with a unique perspective on human behavior and decision-making processes, which he applies to his strategic roles in digital media and commercial strategy.
