Matthew Kershaw

Matthew Kershaw serves as the Vice President of Commercial Strategy, bringing over two decades of experience in digital media and content strategy. He has developed impactful commercial programs and services for high-profile clients including LG Mobile, Barclays, Shell, Audi, and Samsung. Notably, Kershaw played a pivotal role at MTV as the Head of Digital, where he was instrumental in launching MTV’s first streaming on-demand video platform along with several mobile and social channels. His academic credentials include a Master’s degree in Philosophy and Experimental Psychology from Wadham College, Oxford University, and certificates in AI and data science from MIT and Codecademy. Kershaw’s expertise extends to leveraging artificial intelligence to enhance business opportunities and facilitating the expansion of AI-driven enterprises into new markets.