CPG Agency

CPG Agency delivers exceptional, results-driven experiences across live, virtual, and hybrid events, and immersive culture initiatives. The agency transforms passive participants into brand advocates to power positive change and specializes in innovative brand experiences that bring people together in a meaningful way, aligning them with their brand’s purpose. CPG Agency produces a series of rallies across six markets, reaching more than 15,000 Southwest employees across all levels, and provides end-to-end production services, designing inspiring and memorable brand experiences for franchise/family members. They help Jimmy John’s deliver fun, memorable experiences for their franchisee owners, inspiring education, motivation, and recognition, and implement creative strategies across the brand experience to deliver energy and purpose, empowering managers to grow their franchise. CPG Agency works with Ulta Beauty to create strategies that empower attendees with a mix of brand promise and innovation to impact store success and manages creative development, scenic design, video production, and all event production aspects for Goddard’s annual experiences. They develop key content and messaging that helps Bridgestone strengthen their dealer relationships and executive produce events to facilitate social impact by engaging more than 3,500 delegates, leaders, celebrities, and brands. The agency leads the charge for a variety of engaging communications that give employees a reason to celebrate and works closely with ELC to develop all aspects of their annual fundraiser to ensure it’s always an unforgettable evening. They quickly pivoted a live event to a virtual meeting in only one week, connecting over 400 people in 15 different global locations. CPG Agency specializes in solving business goals by driving the most value from a company’s biggest investment – its people. They offer services in attendee experience design, full-service production, full-service logistics/planning, KPIs and measurement strategy, and content & video development. Additionally, they provide services in employee experience design, brand and people alignment, change management initiatives, recruiting and onboarding strategy, and content & video development. Using a proven blueprint for client success based on behavioral science and experience design principles, CPG Agency develops upfront strategy that connects everything they do to a client’s purpose. They create awe-inspiring moments that impact attendees, connect people to critical messaging that moves a brand forward, and emotionally connect with people by designing customized experiences. The agency finds surprising, captivating ways to communicate with people, brings themes to life by immersing people in purposeful, creative design, and executes every aspect of events with precision and care. They capture hearts and minds through compelling interactive, visual content and have been named to Chief Marketer’s CM200 list as a top experience agency and recognized as a top 100 event agency on Event Marketer’s It List. CPG Agency also offers a content library with resources to help deliver the best brand experience possible and develops key messaging and fresh creativity to engage networks annually.