Color

Color provides a comprehensive cancer care solution designed in partnership with the American Cancer Society. The company offers genetic testing and counseling programs for organizations and operates a state-of-the-art CLIA-certified and CAP-accredited laboratory. Color delivers integrated care that removes logistical, technological, financial, and cultural barriers, having served millions of patients and partnered with organizations like the National Institutes of Health and Salesforce. The company provides a Virtual Cancer Clinic with clinical cancer experts and robust patient support, along with at-home testing kits for genetic risk and various cancers. Color’s services include care advocacy teams, a nationwide medical group, and integrated mental health support, helping to detect cancer earlier by making screening more accessible and convenient. The company develops onsite, virtual, and digital educational programming for health engagement and partners with employers, health plans, and labor unions to support cancer care. Color’s mission is to help everyone lead the healthiest lives science and medicine allow, offering a suite of services, tools, and expertise to help enroll new patients and activate them into care journeys. The company uses advanced bioinformatics and machine learning tools for genomic research and participates in health information exchanges (HIEs) to share patient information for treatment, payment, and healthcare operations. Color also offers a Family Testing Program for genetic testing of relatives at a reduced cost and provides cardiometabolic care designed to be accessible from anywhere. Additionally, Color runs the State of California’s HIV PrEP telehealth access program and has a research platform that supports population health research and engages underserved communities. The company’s comprehensive cancer solution includes early detection, diagnosis management, cancer care, and survivorship support.