About Nikhil Mishra
Nikhil Mishra is a Growth Lead with a Bachelor's degree in Engineering and over five years of experience in growth hacking and digital marketing, specializing in user acquisition and retention strategies.
Known information
Nikhil Mishra serves as a Growth Lead, backed by a Bachelor’s degree in Engineering and extensive experience in the digital marketing sphere. With over five years dedicated to growth hacking, he has honed his expertise in user acquisition, retention strategies, and A/B testing. Previously, he contributed significantly as a Growth Manager at Zomato, where he led numerous campaigns that markedly enhanced user engagement and increased app downloads. Nikhil is deeply committed to data-driven decision making and analytics, which is evident in his successful track record. His proficiency extends to SEO, SEM, and social media marketing. An active participant in the digital marketing community, Nikhil often shares his insights as a speaker at various workshops and conferences. Outside of his professional endeavors, he stays updated with the latest trends in technology and marketing and maintains an active lifestyle as an avid runner, regularly participating in marathons.
About CashBook
CashBook, formerly known as Ekeekaran Ventures Private Limited, is a B2B finance and accounting app designed for small businesses in India, offering features like income and expense tracking, and multi-platform support.