Care/of

Care/of is a health and wellness company that provides personalized daily vitamin packs and a variety of other products, including vitamin bottles, powders, and merchandise. The company categorizes its products by health goals such as energy, stress, metabolism, skin, and digestion, featuring items like multivitamins, probiotic blends, ashwagandha, astaxanthin, and collagen. Care/of has a fully revamped app that helps users build healthier habits, with 97% of customers reporting improved habits and 95% taking their vitamins more consistently than with other brands. The company uses a quiz to tailor vitamin plans based on individual goals, lifestyle, and values, referencing over 1,200 studies and spending over 1,000 hours to ensure product quality, safety, and efficacy. Only 5% of all ingredients meet their standards, and products are third-party tested, free from unnecessary fillers, and certified C.L.E.A.N. and non-GMO. Care/of introduced compostable vitamin packs made from plant-based film in April 2019 and encourages recycling of various packaging materials. Headquartered in New York with additional teams in Vermont, Care/of also offers products in-store at retailers like Target and Sam’s Club. The company provides a loyalty program where customers can earn rewards by tracking their vitamin usage. Care/of’s collagen products are made from grass-fed cows and are free from fillers and artificial sweeteners, while their astaxanthin is sourced from algae grown in a closed system and fed by naturally purified Himalayan mountain water. Ashwagandha is sustainably grown in India using a gentle extraction method, and their probiotic blend includes strains like Bifidobacterium lactis, Lactobacillus rhamnosus, and Lactobacillus acidophilus. Products undergo three rounds of testing throughout the supply chain to ensure quality and safety.