Josh Whitcraft
VP of Commercial Strategy and Operations @ Canoe
About Josh Whitcraft
Josh Whitcraft is the VP of Commercial Strategy and Operations with over a decade of experience in wealth management, enterprise software, and financial technology.
Known information
Josh Whitcraft serves as the VP of Commercial Strategy and Operations, bringing more than a decade of experience in wealth management, enterprise software, and financial technology. Prior to his current role, he was the Director of Go-to-Market for Vista Consulting Group, where he collaborated with executives from a dozen enterprise software portfolio companies to define market strategy, optimize the client lifecycle, and grow net retention. As a FinTech entrepreneur with Addepar, he built and led sales and services teams, significantly scaling the company’s revenue, clients, and employees. Josh began his career as a financial analyst at Goldman Sachs. He holds a BA from Northwestern University, an MBA from Columbia Business School, and an MA from Columbia University School of International and Public Affairs. Josh is an endurance athlete, an Irish citizen, and a long-time Manhattanite who recently moved to Texas. He supports local Austin initiatives such as Waterloo Greenway and Laguna Gloria. In his personal life, he enjoys being a husband and father.
About Canoe
Canoe offers AI-driven solutions for institutional investors, asset servicers, capital allocators, and wealth managers, managing over $5 trillion in assets with a global presence in New York and London.