BetterBasket

BetterBasket's Overview

BetterBasket is a New York-based company specializing in B2B analytics, specifically tailored for the grocery industry. With a compact yet highly skilled team of four, the company drives innovation in pricing solutions for grocers through its proprietary algorithms. As a member of the Y-Combinator W24 batch, BetterBasket is poised for rapid growth and industry impact. Their solutions are designed to help grocery stores optimize pricing and assortment, thereby enhancing margins and sell-through rates.

BetterBasket's Pricing Solutions

BetterBasket offers a comprehensive end-to-end pricing and assortment solution for grocery stores. Utilizing a proprietary algorithm, BetterBasket enables grocers to match items across the market efficiently, allowing them to index to market pricing and achieve target category margins. By identifying the best-selling items in local competitor chains, BetterBasket empowers grocers to make informed pricing and product decisions. The system also supports automated updates, ensuring that pricing and product data is refreshed in under an hour, covering over 20,000 ZIP codes.

BetterBasket's Technology

At the core of BetterBasket's offering is a proprietary algorithm designed for item matching and market indexing. This technology allows for real-time data refreshes, ensuring that grocery stores have the most up-to-date information for pricing and assortment decisions. The algorithm also facilitates automated updates, which significantly reduces the time and effort required for manual price adjustments. This technological edge helps BetterBasket's clients to stay competitive and responsive to market changes.

BetterBasket's Impact

BetterBasket has demonstrated significant improvements in margin and sell-through rates for its clients. By leveraging its advanced analytics and automated systems, grocers can make data-driven decisions that directly impact their bottom line. Trusted by leading retailers, brands, and marketplaces, BetterBasket's solutions have proven effective in various real-world applications. The ability to track and analyze data across over 20,000 ZIP codes further enhances its clients' capabilities to stay ahead of the competition.

BetterBasket's Market Reach

Operating primarily in the United States and Canada, BetterBasket also supports remote and partly remote engagements, ensuring flexibility for a diverse range of clients. Their broad regional coverage and ability to function in various operational environments make them a versatile partner for grocers looking to optimize their pricing strategies. This wide-reaching market presence underscores BetterBasket's commitment to delivering actionable insights and solutions to the grocery sector.