Iris Cuppen

Iris Cuppen is a Partner & Strategist based in Amsterdam. She has participated in the Mouvo Conference in Prague, where she discussed the role of metaphor, narrative, and visual language in artificial intelligence. Iris played a significant role in the rebranding project for Phantom Wallet, a web3 crypto and NFT wallet, and worked on the brand identity and website for Carbo Culture, a climate tech company. She contributed to the ‘Machine Windows: Views from the Latent Space’ research project, which explores generative neural networks, co-authoring the project with Amelie Dinh. Iris has shared insights on the importance of explorative, self-initiated projects in the long-term vision of Bakken & Bæck. Additionally, she participated in the ‘G.O.A.T. — Talks on Hype’ project, examining the concept of hype as a political, social, and economic force, and was involved in the ‘On Spatial Computing: Towards a New User Interface’ project, focusing on the evolution of user interfaces with spatial computing.