Tanya Higgins

Brand Design Director @ Appcues arrow icon

Tanya Higgins's Title

Tanya Higgins currently holds the position of Brand Design Director at Appcues. In this role, she oversees the visual and aesthetic elements of the company's brand, ensuring consistency and alignment with the corporate identity. Her responsibilities likely include managing a team of designers, developing brand guidelines, and working closely with other departments to integrate brand strategies across various platforms and media. Her leadership in this role reflects her expertise and commitment to creating a compelling brand image that resonates with Appcues' audience.

Tanya Higgins's Background

Tanya Higgins has a diverse international background, having lived in five different countries over the past decade. This global experience has undoubtedly enriched her perspective and approach as a Brand Design Director. Exposure to various cultures and design sensibilities may have influenced her creative process, enabling her to bring a unique and inclusive viewpoint to her work at Appcues. Her international experience also suggests strong adaptability and a broad understanding of global markets, valuable traits in the field of brand design.

Tanya Higgins's Work Environment

At Appcues, Tanya Higgins enjoys a work environment characterized by open and horizontal communication. This structure allows for fluid interaction and collaboration across different levels of the organization, fostering a culture of inclusivity and shared responsibility. Tanya feels empowered and encouraged to take ownership of her work, which speaks to a supportive and trust-based workplace culture. These factors not only enhance her productivity and job satisfaction but also contribute to innovative and effective brand design strategies.

Tanya Higgins's Team Activities

Tanya Higgins actively participates in weekly team lunches and monthly team activities at Appcues, despite the remote nature of her work. These regular engagements are crucial for maintaining team cohesion and morale, allowing team members to bond and collaborate in a more relaxed setting. Such activities likely facilitate better communication and understanding among colleagues, which can translate into more effective teamwork and creative collaboration in their professional projects. Tanya's involvement in these activities highlights her commitment to fostering a strong team dynamic.

Tanya Higgins's Favorite Slack Channel

Tanya Higgins's favorite Slack channel at Appcues is #random. This informal channel provides a space for team members to share non-work-related content, fostering a sense of community and camaraderie among remote workers. Engaging in this channel allows Tanya to connect with her colleagues on a more personal level, which can enhance team spirit and contribute to a positive work culture. Such interactions are essential for remote teams to build strong relationships and maintain a cohesive and supportive work environment.

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