Annex Cloud

Annex Cloud provides a comprehensive loyalty experience platform that includes features such as social loyalty, surveys, quizzes, contests, ratings & reviews, microsite & RaaS, and next-gen receipt scanning. The platform offers a wide range of data management tools, ensuring data privacy and security with support for GDPR and CCPA, and holds SOC 2 Type 2 and ISO 27001 certifications. Annex Cloud supports over 125 pre-built integrations with popular technologies including ERP, Commerce, Marketing Automation, and POS, and serves customers in over 80 countries through its global cloud-based infrastructure with data centers across EMEA, the Americas, and APAC regions. The platform’s receipt scanning feature allows members to scan receipts using an intelligent scanning framework, and its multi-template capability manages complex loyalty strategies across different regions, brands, languages, and currencies. Annex Cloud delivers real business results such as an 11% increase in average order value, 32% increase in repeat purchases, and 40% increase in customer lifetime value. The company has partnerships with leading marketing services agencies, technology solutions, and eCommerce platform providers, and offers a customer success program that includes annual strategy workshops, quarterly business reviews, monthly status meetings, and daily support. The configurable loyalty platform allows brands to quickly test, pivot, and scale their loyalty programs without costly and time-consuming development. Annex Cloud uses advanced high availability and data backup mechanisms to ensure data security and recovery, and offers a social loyalty feature that rewards customers for social media engagement. The platform also provides a progressive profiling feature to collect unique zero-party attributes and take fast and targeted action on any combination of data points. Annex Cloud supports a wide range of use cases including increasing basket size, enhancing retail media, boosting B2B engagement, increasing customer retention, and driving advocacy and acquisition.