Amperity

Amperity is a company that provides an AI-powered Customer Data Platform (CDP) designed to enhance how businesses manage and utilize customer data. The platform offers solutions to accurately track customer journeys by connecting disparate data points such as changes in contact information, household dynamics, or different communication channels, using advanced AI technologies. Amperity’s platform includes a first-party identity graph that optimizes contact information selection for various channels, enabling targeted audience reach. Additionally, the platform assists in identifying key revenue drivers by analyzing the impact of online marketing campaigns on purchasing decisions, whether online, in-store, or through third-party vendors. Companies can also build and test comprehensive data workflows on Amperity’s enterprise platform, ensuring control and flexibility over their data management processes. The introduction of AmpAI, a suite of AI and Generative AI capabilities, marks a significant enhancement aimed at powering business growth. Amperity is trusted by notable brands such as Alaska Airlines, BECU, Brooks Brothers, and Paramount, and supports sectors including retail, travel and hospitality, restaurants, and financial services with tailored solutions. The platform integrates seamlessly with leading tools across marketing, analytics, customer service, and data management sectors.