Cameron Coleman

Cameron Coleman serves as the Head of Sales Development & Field Marketing for North America at Adaptavist. With a background in sales management and account executive roles across various companies, he emphasizes coaching, career development, and the importance of metrics in sales strategies.

Current Role at Adaptavist

Cameron Coleman serves as the Head of Sales Development & Field Marketing for North America at Adaptavist. He has held this position since 2023 and is based in Ontario, Canada. In this role, he focuses on driving sales strategies and enhancing field marketing efforts to support the company's growth in the North American market.

Previous Experience in Sales Management

Cameron Coleman has extensive experience in sales management, having worked at various companies prior to his current role. He was a Sales Manager at Kijiji, an eBay Company, for 11 months in 2011-2012. He also held positions at Salesforce, where he worked as an Enterprise Business Representative and later as a Corporate Sales Representative and Team Lead. His experience includes a role as an Account Executive at VerticalScope Inc. from 2014 to 2015.

Education and Expertise

Cameron Coleman earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing from Laurentian University/Université Laurentienne, completing his studies from 2007 to 2011. His educational background supports his expertise in sales development and marketing strategies, particularly in outbound hunting and account-based marketing (ABM).

Coaching and Career Development Focus

Cameron emphasizes coaching and career development within his teams, particularly in the areas of outbound sales and account-based marketing. He actively engages with individuals interested in pursuing careers in fast-growing tech companies, providing guidance on roles related to sales development and field marketing management.

Sales Development Strategies

In his professional roles, Cameron Coleman has highlighted the importance of enablement, attribution, and metrics in sales development and field marketing. His approach involves using data-driven strategies to enhance sales performance and improve marketing effectiveness.