Acumen Commercial Insights

Acumen Commercial Insights, established in 2006, is a company that specializes in providing holistic revenue management solutions for FMCG businesses. With offices in London and Singapore, Acumen serves clients across regions including ANZ, Asia, and EMEAA. The company boasts a client base that includes 12 out of the top 20 FMCG businesses globally. Acumen offers a range of services and tools, including the Trade Promotion Management (TPM) software Acumen Invest and the pricing software Acumen Radar, which is a visualisation and simulation tool for pricing and trade terms. Their consulting services cover pricing and trade terms, pack price architecture, promotion optimisation, and capability development. Acumen is known for developing long-term relationships with its clients, many of whom have been with the company for over five years. Most of their consultants have backgrounds in FMCG or retail, providing deep industry expertise. The company also provides insights and resources such as articles, webinar replays, and reports, and hosts webinars and events focused on revenue management. Additionally, Acumen offers a comprehensive change management program for implementing TPM solutions and structured pricing frameworks to reduce pricing risk and improve ROI. Their revenue management capability programs cater to various levels, from beginner to advanced.