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- Started her technology career in the early days of CRM
- Specializes in marketing technology
- Has over 20 years of experience driving growth, new business models, and go-to-market strategies
- Excels at guiding businesses to focus on the customer experience to deliver sustainable results
- Balances strategic vision with operational discipline
- Facilitates team collaborations required to leverage customer experience as a competitive differentiator
- Presented '5 Engagement Principles to Improve Online Lead Generation' at LeadsCon 2024
- Explained that conversion challenges are due to the rising bar of consumer expectations driven by digital experiences
About ActiveProspect
ActiveProspect is a company that certifies over 2.5 billion leads annually and offers a range of products and services tailored for multiple industries including insurance and financial services.
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