Jeff Huston

Jeff Huston, a Minnesota native, is the founder and owner with three decades of experience in owning and developing businesses. His expertise spans insurance, financial services, REIT investments, leasing companies, and note offerings. Introduced to alternative investments in 2002, Jeff has won several National Achievement awards and has been a featured guest on podcasts. He is a sought-after keynote speaker, having presented at numerous conventions. Jeff resides in a small countryside community with his wife, Carol, and is a father to two daughters and grandfather to six granddaughters. He actively serves at his local church and holds a pilot’s license, enjoying flying his small plane. Jeff values personal freedom in time, money, relationships, and purpose, and believes in the importance of core assets such as relationships, health, values, integrity, worldview, faith, and belief system. He has a formal education and values life experiences, learning from both successes and failures. Jeff participates in charitable and community activities and went through a career transition after exiting his financial services firm in 2010, spending six months fasting, praying, and petitioning God for direction in his life. He adheres to the principle of giving 10%, saving 10%, and spending 80% of income. Frequently asked why he continues to pursue expansion and growth at the age of 62, Jeff believes in becoming the best version of oneself in faith, family, fitness, and finances. He recently hired a coach to understand his unique abilities more deeply and lives by the mantra: ‘Love God, Love People, Do Cool Stuff!’ Jeff has recently returned from a mission trip to the Ivory Coast of West Africa and has been on two mission trips to Africa. He believes in value creation over value extraction.